Google Slap

I have been working OT in the aftermath of the latest “Google Slap”. If you are new to marketing here on the internet it can be one of the worst things that happen to you. The Google slap occurs when someone at Google get up on their white horse and surveys their domain and decides to get all the “bad guys”.

Now this is where it get interesting. Because what is a bad guy? Well if you go over to the search engine engineers (Matt Cutts) side of the house it is anything less than sparkling white (and they are not too sure about that either) that is anything less than an “authority site” on any subject you care to name. Meaning encyclopedia like content and no commercial intent.

Of course in the real world you have to wonder exactly what these guys are smoking and what they would do in the ‘real world’ if Google wasn’t paying them salaries..

Now over on the other side of the house (the side with 15 BILLION dollars in the bank), which incidentally pays the guys in white, they sell advertising. LOTS of advertising for a lot of money. And where do they sell this advertising? On web pages made mostly by people like you or I. Lets say we want to sell a new lawn mower because a lot of people buy lawn mowers. So we do the research, build a website, review a few different lawn mowers. Spend 40-100 hours getting our website working, then we spend a few months of hard work getting it to show up on the first page of Google. AND just for good measure we also include google’s ads on our web site. So if we are lucky someone looking to buy a lawn mower finds out listing in google and buys a lawn mower or clicks on a google ad (about what? you guessed it lawn mowers and garden supplies). So why did they come to our website – well it was about lawn mowers. Duh!

BUT WAIT there is something wrong with this picture! What could it be?

Well we took the initiative and the risk and developed a web site. We did the hard work of getting noticed (SEO) AND we were the BILLBOARD for Google and a place where people could get reviews and information on products. NOW we are the bad guys??

I always thought is we were the bad guys then no one would be interested in visiting our sites or buying from them.

Guess I should have consulted with a Google engineer about that. Of course I wonder how many people like my friend who lost his sites in Google search engine listing because he was HACKED by someone else. So there you go, don’t like someone – hack his site and then Google will delist him for you!

Whatever happened to “DO NO HARM!” Google?

Probably got covered over with a stack of $100 bills….made from PPC sales on all of those “SPAMY” content blogs.

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Who Stole my Time?

Well if there is one thing we are short on it is time. Besides working full time and being a full time father I am doing this internet business. I have a lot of irons in the fire at the moment with some new websites and services launching now through the end of the year. It means I have to really buckle down and be disciplined in what I do. So it means little time for reading or tv or anything other than work, work, work! One thing I am very conscious of is the time it takes from my son, so I have to get creative about that. Today I am at a big indoor playground. Great place, my son is playing hard for 3 hours and I am working hard for 3 hours

With this kind of a schedule I hate glitches. I have had one on this blog for quite a while. Some script (an exit script I used) messed up things pretty bad. So I finally had to just delete everything and start over again. In retrospect I should have done that to begin with!

But I have leaned one valuable thing, most people who don't succeed in this business do so because they have no time discipline. It is just to easy to get distracted by all the information, launches, forums and emails you get bombarded with each day. I can tell you this, if you want to succeed as a web marketing newbie then you have to do something that makes you money everyday. Just like a real brick and mortar business. The reason I think that people don't feel the pressure here that they do in a physical business is that the overhead is non existent. If you knew every morning you woke up that you had to produce $1000 in sales just to meet you basic overhead for that day, you would be getting right to it. But many people feel that "well if it doesn't work out I am not out that much". That is what is killing your internet marketing business. Take this as gospel from the web marketing newbie. YOU NEED TO DO SOMETHING TO MAKE MONEY EVERYDAY!

Every day you need to be making sites, improving sites, getting new products to launch or promote and improving your traffic to all your sites. 

Well enough for today  from the Web Marketing Newbie- I am back to WORK!

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SEO for the Web Marketing Newbie

When you are first getting  started as an Web Marketing Newbie like I am, the task at the beginning is overwhelming. There are so many things to learn and so much information that has to be sorted out. That in fact is the hardest task of all is sorting through all that information and distilling it down to an action plan.

When I started the Web Marketing Newbie blog I had no idea of what I was doing at the time and it has started to evolve as I learn. I realize that I haven't been prolific in my writing but with my time limitations it is difficult to write a lot. 

What I want to share today is a few plugins that will really help your web page get ranked and help you with the task of optimizing your on page SEO. SEO or search engine optimization is one of the major tasks that all Web Marketing Newbies face. It is a rather daunting task at first. But let me share a bit of what I have learned so far.

First to get your on page SEO optimized because it will make the job of ranking your site on the search engines much easier. Now that sounds easy but if you were like me there was a whole lot of conflicting information on what you should do to optimize your web page.

WP Plugins for SEO used by Web Marketing Newbie

Fortunately I found a simple solution for that now. It is a Word Press Plug in from Daniel Tan. Daniel is an SEO expert that makes a living doing SEO for companies. He is one of a handful of people that I really try to follow now for SEO infomation. He is well proven and reliable so anytime you see a product of his (either software or an information product) buy it!

His plug in is called an SEOPressor. It is an amazing piece of software. It will tell you how your page rates for ON Page SEO and what you need to do to correct the problems. I can tell you it has really helped my ratings. If you searched for Web Marketing Newbie or Marketing Newbie you will find that this site is usually on the first page of Google. A lot of the credit for that goes to Daniel's Plug in. If you are interested (and if you use Word Press you should be) you can buy the SEOPressor Plug in here.

Other WP Plugins used for SEO by Web Marketing Newbie

There are a couple of free plugins that I use to help the SEO efforts, you can find most of them by doing a search for Word Press plugins. The are:

1. Platinum SEO plugin.

2. SEO Smart Links

3. Yet another related posts plugin (YARPP)

4. SEO friendly images

5. Tags to Techorati

6. WPing.FM

So for all the  Web Marketing Newbie followers out there I hope that you find this helpful. If you have any questions or comments you can leave comments here on the Web Marketing Newbie blog or email me at webmarketingnewbie at gmail dot com.

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Web Marketing Newbie list of things that work

This is the start of what  will be a new permanent page here on our blog. I will be adding to it as time goes on so you need to keep checking back to see what is the latest.

First off let me say that Host Gator is on our list of good guys. Simple to set up, has everything you can imagine (and want) in a hosting company. Word Press setup with their fantastico system is easy as 1-2-3 with no ftp or any of that messy stuff. Means you can get Word Press up and running on their site in minutes (literally) even a newbie like myself can do it. PLUS they have lots of how to do videos in their control panel area if you need help. And of course they actually have live help if you need it. So I recommend them. Click on that graphic at the bottom of the site and YES I will get paid as an associate. If you don't want to do that then don't – but I still recommend them.

Name Cheap (namecheap.com) is a great place to get domain names. Save a couple of dollars and you can manage all your domain names from one place. They also include domain guard which if you don't want your info made public is a good deal.

A do not recommend - FREE WEB SITES! Why well number 1 is you don't own it. If they don't like you they can just pull the plug on all your hard work and you lose. Besides try to get someone to remember www.freesites.com/88739 for a web page name. How funky is that? Don't do it – waste of time and it is just a come on anyway.

OK so you need training and free too. Well in this case you are in luck. There are two good sites with FREE and really good training for you (video and written). First is the  30 day Challenge. It is very thorough and you should do it for two reasons. 1 it is a great reference site with lots of material that you will use everyday. 2. You get to use the full version of Market Samurai free for 40 days (no where else can you get this deal). Believe me when you learn to use Market Samurai you will never use anything else.

Second site will get you up and running faster it is called From Zero to Website. It is very good and I recommend it.

Nick sorts out the problems of a web marketing newbie in short order, worth listening to…

So there you have it the first of the Web Marketing Newbie recommended products list… See you soon with more.

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Newbie! Yep I fell into the newbie web marketing trap the same one that will get most of you!

The internet is a sea of information over a billion pages of it now and growing. Some of it junk and some real gems and a lot in between. There is no where in the web that you learn that faster than when you are trying to learn web marketing.

This is going to be another short post today because I need to leave my job and go home and get back to work on web stuff again. So I found that the last two weeks I have been reading and watching videos and spending waaaay too much money. The time is actually as bad as the money because being a single father it means I am taking time away from my son to do this business and I really hate doing that.

So today I am unsubscribing to a LOT of email lists and cutting back to the bone on reading and getting back to taking care of business with my web pages and start going through step by step what I need to do to get them ranked higher in the search engines.

I just wrote and submitted two articles last week and one of them already outranks my web site. So back to the grind stone and that is where you need to be if you want to get ahead.

Listen one last piece of advice to all you web marketing newbie types! Take the 30 day challenge – it is free and it is right one for teaching you how to do a website.

Back with you in a couple of days.

The best of web marketing to all you newbies!

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